Uniting Activists and Leaders

Action:

• Promote the Utah County Republican Party website as a one-stop-shop on-line community for Republicans.

• Expand blogging operations by working with blogger's to assist in solely to that purpose.

• Expand our presence on social networking sites like Facebook, Twitter and others through the creation of fan pages, and other tactics.

• Develop audio and YouTube video to connect local leaders with grassroots activists.

• Create web videos, banner ads, graphics and other materials that promote our message, attack Democrats and unite our supporters.

• Engage activists through contests, fundraising drives and incentive programs, encouraging them to act and take ownership of their Party’s future.

• Leverage the internet to connect local leaders, Leg Chairs, Precinct Chairs, and elected Delegates to share best practices for fundraising, communications, recruitment, training, education and internal operations.

• Recruit volunteers, donors and voters and communicate with them through interactive media.

Determining & Implementing Best Practices

Action:

• Go over the Utah County Republican Party technological strengths and weaknesses and make recommendations that ensure we are prepared to match the Democrats in this critical area.

• Communicate with the RNC Director of E-Communications for expert communications with the the media and cutting edge skills on web 2.0.

• Convene a Working Group in Utah County of comprised of leaders in the Communications Field to advise the Committee on best practices.

• Identify where the Party has achieved technological advantages (the use of databases, micro-targeting and direct mail), and work to apply these tools in concert with our communications operations.

Leading through Innovation

Action:

• Determine our best practices, and provide state and local Party organizations with the tools they need to implement them.

• Expand on the Team Leader program, which connects activists with the national Party, and provides them with the motivation and tools they need to spread our message and activate our grassroots.

• Host periodic E-Campaign University sessions in Washington and throughout the states that will provide local leaders with the information and instruction they need to pursue an aggressive e-communications operation.

• Form a leadership circle to recognize local, county and state Party leaders who have implemented superior on-line tactics to achieve critical off-line goals, such as voter identification and fundraising.